Best Deals in SoCal?

[D10S86]

Hello All, I’m planning (far in advance) to get into a lease or purchase of a 4G but wondering if anyone has any recommendations for the best dealership in the SoCal area to get a great deal. Just as an example, for jeep gladiators you can purchase below msrp and below invoice in Irvine, and even special order to your liking and still get it below invoice. I did this 2 years ago and would love to get the same deal with a Tacoma. I know the Ontario dealership is one of the largest Tacoma sellers in the country but I’m not sure if that also means you can get the best deal there. Any help is appreciated, thanks!

 

[Independence Overland]

Toyota is well known for not giving discounts like other manufactures. Its usually sticker price or more, take it or leave it kind of a thing.

 

[D10S86]

I kinda figured that would be the case but was hoping someone might have the inside scoop Hoping the sticker isn’t too marked up with these new ones.
With this being the case, all dealerships equal or is there a preferred dealership in the SoCal area?

 

[teh1337ftw]

I had to go to Vegas to get my 21 Pro at sticker. If anyone knows of a place in Cali that can do sticker, I'll put a deposit down today for a 24 Pro.

 

[Dunzite]

Longo Toyota in El Monte sells at MSRP, I have a deposit down for a 2024 TRD sport there. $500 deposit, fully refundable, will count towards down payment.