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For $64,150 you can order a brand new 2024 full sized F150 4WD Ford Tremor Crew Cab with a standard 5.0 V8 engine that sounds amazing. Yes, that’s only $250 higher than a Pro.

Ponder this. For only $250 more you can purchase a full size F150 4x4 Tremor Crew Cab with a standard 5.0 V8 engine. The Tremor starts at $64,150. Toyota is really testing their loyal Tacoma TRD Pro customer base with crazy high MSRP’s. I see discounts coming 3-6 months after Pro’s start...

The Pro will sell very well initially but I predict discounts after 6-months or so.

I know Tundra sales have really slowed down hence the discounting. Curious if they are discounting TRD Pro Tundras as well.

A ‘24 Tundra TRD Pro……..………$72,130 A ‘24 Tacoma TRD Pro…………..$63,900 That‘s a delta of $8,230. Some shoppers will spend the extra $8k and step up to the full size TT V6 Tundra TRD Pro.

It's a Tacoma. Tons of loyal, faithful buyers won't purchase any other brand. It's how Toyota was finally convinced to build a full size pickup truck. The loyalists will help keep sales afloat.

What color exterior/interior did you choose?

The factory is down for a 2024/2025 refresh. The rumor is that Rivian may offer a lower priced trim level once the plant is done with retooling for the refresh.

I was $1100 off. Official MSRP is $63,900 before destination fee.

I placed my Pro deposit a year ago but the official pricing has me hesitating from trading up from my 2019. That‘s around $70k out-the-door in my neck of the woods. For an extra $250 I may go down to my local Ford dealer and custom order a 4WD F150 Tremor with a standard good old American 5.0L...

A base Tacoma TRD Pro is now over $65k with the destination fee. Pricing landed where I thought it would be, in the stratosphere. The almost clean sheet of paper design cost Toyota a fortune and now it’s time to recoup those development costs. The profit margins must be off the hook for Toyota...

The TRD Pro will complete against the Colorado ZR2 Bison and the Raptor Ranger. The competition are pure ICE trucks with no hybrid option. I expect the Pro to be roughly $3k - $4k higher so $62,800.

The pricing Eagle lands tomorrow! My predictions; -TRD Pro = $62k -Trailhunter = $65k

I placed my deposit last April @ MSRP. I called today and they expect Pro deliveries to start in June.

Exactly what the F150 Raptor market was until recently. Demand has dropped and now you can find multiple Ford dealers willing to take your order at MSRP.

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I'm still sitting on the edge of my seat waiting for the OFFICIAL Tacoma TRD Pro Hybrid MSRP announcement. I have an early deposit and my salesman guessed low $60's due to the extra hybrid expense.

MSRP’s are expected to drop early next month. Top Tacoma trims, Pro and Trailhunter, may break the $60k price ceiling for the first time.

-A 2023 Tacoma TRD Pro base price was $49,390. -A 2023 Tundra TRD Pro base price was $68,520. Thats a huge delta of $19,130. A 2024 Tundra TRD Pro base price is now $72,130 ($3,610 increase) I’m expecting slightly higher pricing than the 2024 competition (Ranger Raptor & Colorado ZR2 Bison)...

This is why the outdated “old school” franchised business model needs to die. Tesla and Rivian have the best new car business model in the industry. A super easy selling transaction conducted on your smart phone through the app. No upselling, sleazy salesman or high pressure finance room...