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That's really helpful, 2TR-FE. I like that full-daylight shot of your Corolla. Thanks for posting it. I had no idea Underground wasn't a halo color for the Tacoma.

I did. And "sweet" is relative. Let's do the math. MSRP for a TRD OR DC 8AT with 5' bed is $42,900. The corresponding Premium Package for that model is $8,800. Its pricey bits include heated and ventilated power front seats; moonroof; 14" display; premium JBL stereo; digital rear view mirror...

That number is sort of ridiculous to look at -- basically the equivalent of two lower-trim Tacomas. Do I think you're that far off, particularly if you include your option figure of $8K? Nope. My thinking is that the TRD PRO and Trailhunter will have few pricey options, and zero fattened option...

$9K option packages on a smallish-midsize Toyota pickup truck. Just. Wow. That's Porsche-level factory gouging, straight out of Stuttgart's playbook. Well done, Toyota! Premium German brands will see your prices and say to themselves, "You think we're undercharging a little?"

Good luck, Toyota dealers. Those prices are pretty daring -- like Trailhunter-level adventurous. Lots of folks may look elsewhere for their smallish midsize pickup truck needs based on price alone. And market adjustments? Forget about those. You'll have a difficult enough time convincing people...

Ding ding ding! This is the right way to approach today’s unconscionable car market and dealer gouging. I could not agree more with what you wrote. Well said. If people would follow your advice, this prospective problem would go away on its own. My guess is it generally will anyway. Funny how...

ToyotaSalesman31707, my opinion is that posts like this are wildly illustrative of why people have a hard time trusting car salespeople in general. You may know the proposed number of Trailhunters Toyota expects to produce as of today. But I find it difficult to believe that if their initial...

First post — compelled to comment re: market adjustment on TRD PRO and Trailhunter. To be clear: The idea of paying a nickel over MSRP on a Toyota is absurd to me. I’ve been blessed to purchase a number of new speciality cars over the years, including several built-to-order Porsches. Never...