IsoDynamic Performance Seat Simulator for 2024 Tacoma @ SEMA 2023 [VIDEO]

Desert Running Goes Digital with Toyota Tacoma IsoDynamic Performance Seat Simulator at SEMA



LAS VEGAS (Oct. 31, 2023) – The innovative IsoDynamic Performance Seats found in the upcoming 2024 Toyota Tacoma TRD Pro are engineered to make mountains feel like molehills. Leave it to software engineers, then, to create an arcade inspired “TRD Pro Time Attack” video game to showcase just how much smoother they can make off-road driving in real time, all without the need to head to the great outdoors.

Debuting this week at the SEMA Show in the great indoors of the Las Vegas Convention Center, TRD Pro Time Attack pairs the new IsoDynamic Performance Seat with a six-degree-of-freedom simulator and gaming experience created in-house by software company Toyota Connected North America (TCNA). In it, drivers navigate a dynamic, high-speed course to experience how the IsoDynamic Performance Seat is designed to help reduce fatigue compared to a normal seat by stabilizing the ride on rough terrain.

“Our goal was to demonstrate the performance capabilities our R&D engineers built into the IsoDynamic Performance Seat, leveraging cutting-edge video game technologies,” said Eric Bursch, design and innovation lead, TCNA. “Gamifying the experience allows us to show how the IsoDynamic Performance Seat performs on a simulated off-road course in a way that’s both fun and educational for those wanting to understand its benefits.”

Bursch spent time with Toyota Motor North America’s (TMNA) R&D engineers in Ann Arbor, Michigan, studying how the IsoDynamic Performance Seats damp out terrain undulations. The team also compared their findings to data gathered on Toyota’s Arizona proving grounds to fine-tune the simulator. Reciprocally, R&D engineers joined TCNA in Plano, Texas, to help calibrate vibration levels felt through the simulator’s hydraulics to further align the game and reality.

The TCNA Immersive Experiences team created a completely custom, high-speed Baja-style racecourse in-house and collaborated with longtime Toyota partner JBL to create an audio profile to complement the experience.

The team draws from the background of engineers and artists who have worked in the video game and phone app industries. This blend of engineering and gaming would not have been possible without the expertise and leadership of Allen Danklefsen, TCNA’s Technical Executive Producer, who brings with him 18 years of game development experience.

“Customers considering a 2024 Toyota Tacoma may not have access to an off-road park to test the mettle of the new IsoDynamic Performance Seats,” said Danklefsen. “If we can provide drivers an experience that engages them and helps them confidently find the truck that’s right for them, then that’s what matters. The fact we can do this with cutting-edge technology is all the more satisfying.”

The 2024 Toyota Tacoma TRD Pro is anticipated to go on sale spring 2024. The TRD Pro Time Attack is available to SEMA attendees October 31 through November 3.



VIDEO DEMONSTRATION






PHOTOS

Forget the seats. Hook me up with that sim!

I'm gonna be completely honest... it doesn't look like that contraption is really doing anything. But it's hard to see without a close up and some slow-mo.

That did absolutely nothing IMO except cost a lot of money to show nothing.

What a gimmick!

this is such a gimmick. i REALLY hope we can get the trd pro without the stupid seats

entropy said:

this is such a gimmick. i REALLY hope we can get the trd pro without the stupid seats

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Did you all attend SEMA and actually try this out?

RaskyR1 said:

Did you all attend SEMA and actually try this out?

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No but I watched the video where the "shocks" didn't even move. Honestly regardless whether this works or not, it's not worth the extra space it takes up from the rear seats (in my case) so I'd like the option to forego them altogether.

entropy said:

No but I watched the video where the "shocks" didn't even move. Honestly regardless whether this works or not, it's not worth the extra space it takes up from the rear seats (in my case) so I'd like the option to forego them altogether.

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I would choose not to have them as well but it won't stop me from getting the truck if they are standard. It would be nice to hear from someone who's used the sim at SEMA though. Regardless of how well it works, I still appreciate the innovation.

Pretty sure these are standard equipment on the Pro. I’m excited about them, anything to make the ride smoother, the better imo. These, in addition to the Fox shocks, should make it a plush carpet ride in my brand new badass truck . Haters gonna hate, get an Off-Road

Those of you saying “it’s doing nothing” have a very low level understanding of physics.

StreeTaco said:

Pretty sure these are standard equipment on the Pro. I’m excited about them, anything to make the ride smoother, the better imo. These, in addition to the Fox shocks, should make it a plush carpet ride in my brand new badass truck . Haters gonna hate, get an Off-Road

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Here's my worry as somebody who's designed suspension seats in off road vehicles. It's really hard to get two separate suspensions to work together. My employer offers cab suspensions and active seat suspensions but you can't get them together because they constantly work against each other.

As someone with a deposit on a 2024 Tacoma TRD Pro and also someone who has always defended these seats while everyone else called them a gimmick...after watching this video I could not tell..at all...that the shocks on the actual seats were doing anything at all.

The only thing I see moving in terms of shocks/springs are the big black ones on the outside which apparently represent the trucks shocks/springs. It's hard to say for sure, but I really feel it would not have looked any different with a regular seat.

To my eyes, a very poor demonstration. If they had a close up of the seats shocks we'd be able to see better...

kbreese72 said:

As someone with a deposit on a 2024 Tacoma TRD Pro and also someone who has always defended these seats while everyone else called them a gimmick...after watching this video I could not tell..at all...that the shocks on the actual seats were doing anything at all.

The only thing I see moving in terms of shocks/springs are the big black ones on the outside which apparently represent the trucks shocks/springs. It's hard to say for sure, but I really feel it would not have looked any different with a regular seat.

To my eyes, a very poor demonstration. If they had a close up of the seats shocks we'd be able to see better...

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If you rewatch the video you can see the seat itself is moving. The valves on the back of the seat are not the shocks. They are internal to the seat. look at how the seat is moving in contrast to the black plastic surrounding it.