2024 TRD Pro officially $63,900. Yikes!!!

[av8r]

Yeah. Gotta pay to play. However, I will NOT pay a penny over MSRP. So, if that means I'm waiting a while, so be it.

They'll have to heavily discount the Pro in short order and probably offer low rate financing also. Around here, the 50K Tacomas aren't selling...Tundras aren't selling...a $64K Tacoma isn't going to sell, either.

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[Mini2nut]

A ‘24 Tundra TRD Pro……..………$72,130
A ‘24 Tacoma TRD Pro…………..$63,900

That‘s a delta of $8,230. Some shoppers will spend the extra $8k and step up to the full size TT V6 Tundra TRD Pro.

 

[av8r]

A ‘24 Tundra TRD Pro……..………$72,130
A ‘24 Tacoma TRD Pro…………..$63,900

That‘s a delta of $8,230. Some shoppers will spend the extra $8k and step up to the full size TT V6 Tundra TRD Pro.

You can buy a new Tundra for 11K off list. They're not selling. A tundra right now is cheaper than a Tacoma!

 

[Mini2nut]

I know Tundra sales have really slowed down hence the discounting.

Curious if they are discounting TRD Pro Tundras as well.

 

[av8r]

I know Tundra sales have really slowed down hence the discounting.

Curious if they are discounting TRD Pro Tundras as well.

Probably as they are the most expensive and more of a vanity buy (like the tacoma pro)

 

[Sandeep1994]

I know everyone is talking about the price that trd pro and trail hunter are expensive . Here is my take on this …..
Toyota have made these truck fully loaded with all the feature already . U don’t have to pick extra packages ( steel bumper , auxiliary switches , dual auto zone and many more ) but if u go build Colorado ZR2 , ranger raptor and canyon AT4 .you would have to add different packages to get everything in truck and at end they all will cost more than trd pro .
It is just that toyota don't do too many configurations on their trims ,toyota just have different trim for different need .
so ,
if someone wants fully loaded truck with all the tech , off road features and everything
At the end all these trucks will be for same price
Overall trucks are getting expensive specially mid size

 

[Desert4G]

It's a shame the Pro is priced so high. The hybrid power train isn't worth an extra $4500 not to mention the fancy seats probably cost twice as much as the standard seats. I could buy a 4x4 Tundra Platinum for the price of a pro. I'll stick with my paid off Bronco since the Pro was a want more than a need. Now I can move on and stop obsessing with the new TRD Pro.

 

[Karan]

I expected them to be around this price. It sucks but it is what it is. It’s a sexy ass truck!
I had been truck shopping for the last two years and finally decided to just bite the bullet and get a new taco. I have zero regrets, it’s a huge upgrade from the gen 3. I don’t think I could bring myself to drop that much on a taco though, I think I’d just go with the tundra at that price point.

when i was first searching for the tundra trd pro, the new gen 2 years ag, its opening msrp was 68000. I still have the quote for the msrp on it. 4000 dollar difference between this taco and that. that's insane. This should have been 59,000 at best

 

[Clervis]

I'd buy a taco in a year or two if the dealer knocked about $5k off. Not sure if that's wishful thinking, but Toyota's massive scaling and the bite of interest rates might be pointing in a good direction for big inventory.

 

[Mini2nut]

The Pro will sell very well initially but I predict discounts after 6-months or so.

 

[univurshul]

It is in the Motortrend article about halfway down. https://www.motortrend.com/reviews/2024-toyota-tacoma-trd-pro-first-drive-review/

So…why is the Pro $1K more than the TH if the air ride seats aren’t included this year? Weird. Fox suspension, exhaust tip and wheels really trick?

 

[johnandri]

I spoke to the head of sales yesterday at the dealership I have my deposit with. I was hoping to get a bead on a timeline for my TRD PRO. He told me that my build would start on May 12th. He also said give it approx. 2 months from that time. Probably late summer at best. He sent me the itemized build sheet which included the Iso-dynamic seats (blk). It even has the VIN #. To be continued…..

 

[mcrwlrpro]

I don’t have a deposit down nor am I on any waitlists. Not a fan of playing that game. My truck is paid off and I’m going to enjoy that for a while, so I’m in no hurry to get one of these. Hopefully trade-in value holds where it’s at until after the dust settles and dealers come to their senses. Won’t hold my breath on the latter.

 

[Mini2nut]

For $64,150 you can order a brand new 2024 full sized F150 4WD Ford Tremor Crew Cab with a standard 5.0 V8 engine that sounds amazing. Yes, that’s only $250 higher than a Pro.

 

[av8r]

I don’t have a deposit down nor am I on any waitlists. Not a fan of playing that game. My truck is paid off and I’m going to enjoy that for a while, so I’m in no hurry to get one of these. Hopefully trade-in value holds where it’s at until after the dust settles and dealers come to their senses. Won’t hold my breath on the latter.

Unfortunately, the used car market is taking a dump and it's not slowing down. Trucks are some of the hardest hit since they've been so overpriced new and used for the last 4 years. Covid bs fcked up this pretty badly.

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