What are people actually paying for their Tacoma right now?

[apoGee]

Picked up a 2026 Trailhunter yesterday, Ice Cap, 5-ft bed, 57 miles. Corwin Toyota Colorado Springs.

Technically a used sale — it was fleet-punched to a rental company in Nebraska back in June and showed up at Corwin with 7 miles on it. Sat there about 10 weeks with a string of price drops before I got to it.

Dealer retail: $60,500
Selling price: $59,500
Doc fee: $799
Dealer add-ons: $0

White/Ice Cap being the slow mover seems accurate. Full factory warranty still intact (in-service date was early June, so I lost 3 months and 57 miles).

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[fredygump]

I paid $43k for a 2026 SR5, with long bed, double cab, in white. It includes cold weather package, and JBL audio system.

Dealer had a $4k mark down, but they also have a no-haggle business model.

I'm not sure if they are getting rid of inventory to make room for the 2027s, or if sales are slow? I did notice they had a factory lifted TRD on the showroom floor, and it was still in the same spot a few weeks later.

White/Ice Cap being the slow mover seems accurate. Full factory warranty still intact (in-service date was early June, so I lost 3 months and 57 miles).

White may not be the most easily sold color on the new market, but I've seen auction data indicating that for used car vehicles, white trucks sell for more than other colors. It was just a couple percent if I remember correctly, but it is interesting.

I chose white because I want to wrap it with business branding.