Shots Fired! 2024 Tacoma vs 2024 Ranger Direct Comparisons by Toyota

Dumb video, why would you go and directly compare it to the competition....people will look at other options now when they release pricing for the hybrids.

Hell a fully loaded Off Road trim is almost as much as Ranger Raptor now. LOL

It really seems that way. I ordered one in June and it still isn't scheduled. They were supposed to start shipping at the end of August and we're coming into January now without one Truck (even lower trims) delivered. Granted, there was a strike, but they were already more than a month behind schedule. I'm moving toward Tacoma right now and ready to cancel the Raptor order because I don't have confidence in Ford at this point, plus the Raptor gets 14mpg. It sounded cool on paper, but when I started putting together the total cost it didn't make as much sense.

Someone in marketing should have asked "Do we really want to produce a comparison video that doesn't give us the clear advantage in every category?"

Anyone with a brain would realize this is nothing but one-sided marketing. Sure the Toyota can have some features and others as standard that other manufacturers may not. But that also means it will cost more. I'm sure Ford can make a equivalent video that will make the Toyota sound inferior. But only the real car people know the only thing that matters is how it performs.