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Rondozer

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I see my car on the list, however it says ETA 2024-01-04 to 2024-01-13. I don't think the car is anywhere near that timeline and no update since 12-23
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Snkrjeff020

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I was able to filter out my exact build with dealers in my state, unfortunately all with some sort of mark up or addon. Need to wait for more allocations!
 

4rsreed

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2024 TACOMA DEALER ALLOCATIONS LIST

This is a Tacoma allocations list (U.S. only) updated daily and can be filtered for the 2024MY Tacoma. Also includes the equipped options and any ADMs.

Just looking at the 2024 TRD Off-Road, there are 968 allocations currently. A few deliveries already but most are into February.

Note: the list may take up to a minute to load as it contains so much data, so please be patient and don't keep reloading.



This spreadsheet is really powerful. You can see the dealerships that are screwing customers over and the ones that are not. Thanks. This is awesome!
 
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Mackieallan

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I'm a data nerd so did a lot of number crunching. Hope this is interesting for everyone.


ALLOCATION TOTALS - 2024 TACOMA ALLOCATIONS (AS OF 1/9/24)
  • Current Allocations: 4,178
  • Current Allocations with Dealer Mark-up (ADM): 927
  • Average dealer mark-up (ADM): $3,202
  • Highest dealer mark-up (ADM): $11,790 (Liberty Toyota - Burlington, NJ)
  • Highest TOTAL Price (MSRP+ADM): $77,203 ($65,413 + $11,790 ADM) (Liberty Toyota - Burlington, NJ) - 2024 Tacoma TRD Sport - Black Exterior Color, Black SofTex Interior Color, Options: 50 State Emissions, Door Edge Guards, Emblem Overlays - Black, Mud Guards, Owner's Portfolio, Perma-Safe Protection, RED Alert, Spray On Bedliner, TRD Sport Premium Package, Tailgate Insert - Black
  • Colors:
    • Black: 599
    • Blue Crush Metallic: 175
    • Bronze Oxide: 81
    • Celestial Silver Metallic: 679
    • Ice Cap: 1,053
    • Solar Octane (Extra Cost): 110
    • Supersonic Red (Extra Cost): 265
    • Terra: 0
    • Underground: 1,064
    • Wind Chill Pearl: 152

SOLD 2024 TACOMAS (EXCLUDES ABOVE ALLOCATIONS):
  • TOTAL SOLD: 864
  • Sold with Dealer Mark-up (ADM): 178
  • Average Dealer Mark-up: $3,218
  • Highest Dealer Mark-up: $11,790 (Liberty Toyota - Burlington, NJ)
  • Highest SOLD TOTAL Price (MSRP+ADM): $77,203 ($65,413 + $11,790 ADM) (Liberty Toyota - Burlington, NJ) - 2024 Tacoma TRD SPORT - Black Exterior Color, Black SofTex Interior Color, Options: 50 State Emissions, Door Edge Guards, Emblem Overlays - Black, Mud Guards, Owner's Portfolio, Perma-Safe Protection, RED Alert, Spray On Bedliner, TRD Sport Premium Package<br>, Tailgate Insert - Black
  • Models/Trims
    • 2024 Tacoma SR: 71
    • 2024 Tacoma SR5: 253
    • 2024 Tacoma TRD Sport: 301
    • 2024 Tacoma TRD Off-Road: 212
    • 2024 Tacoma Limited: 27
  • Colors:
    • Black: 128
    • Blue Crush Metallic: 23
    • Bronze Oxide: 5
    • Celestial Silver Metallic: 133
    • Ice Cap: 217
    • Solar Octane (Extra Cost): 26
    • Supersonic Red (Extra Cost): 54
    • Terra: 0
    • Underground: 232
    • Wind Chill Pearl: 44


ALLOCATIONS BY TRIM:


2024 Tacoma SR

  • Current Allocations: 297
  • Current Allocations with Dealer Mark-up (ADM): 58
  • Average dealer listed price: $39,045
  • Average dealer mark-up (ADM): $2,876 (excludes dealers with no mark-up)
  • Lowest dealer mark-up (ADM): $299 (excludes dealers with no mark-up)
  • Highest dealer mark-up (ADM): $9,995 (Dublin Toyota - Dublin, CA)
  • Highest Listed Price Excluding ADM: $48,639 + $6,471 ADM (Greens Toyota - Lexington, KY)
  • Highest TOTAL Price (MSRP+ADM): $57,124 ($47,129 + $9,995 ADM) (Dublin Toyota - Dublin, CA)
  • Lowest Listed Price: $35,195 = MSRP (Toyota of Lancaster - Lancaster, CA / Toyota of Hackensack - Hackensack, NJ)
  • Colors:
    • Black: 37
    • Blue Crush Metallic: 0
    • Bronze Oxide: 0
    • Celestial Silver Metallic: 63
    • Ice Cap: 112
    • Solar Octane (Extra Cost): 0
    • Supersonic Red (Extra Cost): 13
    • Terra: 0
    • Underground: 72
    • Wind Chill Pearl: 0

2024 Tacoma SR5
  • Current Allocations: 1,457
  • Current Allocations with Dealer Mark-up (ADM): 310
  • Average dealer listed price: $46,102
  • Average dealer mark-up (ADM): $3,231 (excludes dealers with no mark-up)
  • Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
  • Highest dealer mark-up (ADM): $10,000 (Queensboro Toyota - Woodside, NY)
  • Highest Listed Price Excluding ADM: $57,192 + $10,000 ADM (Queensboro Toyota - Woodside, NY)
  • Highest TOTAL Price (MSRP+ADM): $67,192 ($57,192 + $10,000 ADM) (Queensboro Toyota - Woodside, NY)
  • Lowest Listed Price: $38,265 ($500 below MSRP) - Florence Toyota - Florence, SC)
  • Colors:
    • Black: 215
    • Blue Crush Metallic: 65
    • Bronze Oxide: 0
    • Celestial Silver Metallic: 265
    • Ice Cap: 452
    • Solar Octane (Extra Cost): 0
    • Supersonic Red (Extra Cost): 107
    • Terra: 0
    • Underground: 353
    • Wind Chill Pearl: 0

2024 Tacoma TRD SPORT
  • Current Allocations: 1,314
  • Current Allocations with Dealer Mark-up (ADM): 283
  • Average dealer listed price: $51,982
  • Average dealer mark-up (ADM): $3,513 (excludes dealers with no mark-up)
  • Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
  • Highest dealer mark-up (ADM): $11,790 (Liberty Toyota - Burlington, NJ)
  • Highest Listed Price Excluding ADM: $66,218 + $9,995 ADM (Roseville Toyota - Roseville, CA)
  • Highest TOTAL Price (MSRP+ADM): $77,203 ($65,413 + $11,790 ADM) (Liberty Toyota - Burlington, NJ)
  • Lowest Listed Price: $41,455 = MSRP (Bell Road Toyota - Phoenix, AZ)
  • Colors:
    • Black: 178
    • Blue Crush Metallic: 57
    • Bronze Oxide: 38
    • Celestial Silver Metallic: 174
    • Ice Cap: 244
    • Solar Octane (Extra Cost): 69
    • Supersonic Red (Extra Cost): 74
    • Terra: 0
    • Underground: 357
    • Wind Chill Pearl: 123

2024 Tacoma TRD OFF-ROAD
  • Current Allocations: 969
  • Current Allocations with Dealer Mark-up (ADM): 256
  • Average dealer listed price: $52,041
  • Average dealer mark-up (ADM): $3,472 (excludes dealers with no mark-up)
  • Lowest dealer mark-up (ADM): $265 (excludes dealers with no mark-up)
  • Highest dealer mark-up (ADM): $10,000 (Queensboro Toyota - Woodside, NY)
  • Highest Listed Price Excluding ADM: $65,139 + $9,995 ADM (Dublin Toyota - Dublin, CA)
  • Highest Total Price (Listed + ADM): $75,134 (Dublin Toyota - Dublin, CA)
  • Lowest Listed Price: $44,455 (Toyota of Dartmouth - Dartmouth, MA)
  • Colors:
    • Black: 143
    • Blue Crush Metallic: 50
    • Bronze Oxide: 41
    • Celestial Silver Metallic: 147
    • Ice Cap: 245
    • Solar Octane (Extra Cost): 41
    • Supersonic Red (Extra Cost): 58
    • Terra: 0
    • Underground: 244
    • Wind Chill Pearl: 0

2024 Tacoma TRD LIMITED
  • Current Allocations: 141
  • Current Allocations with Dealer Mark-up (ADM): 20
  • Average dealer listed price: $55,855
  • Average dealer mark-up (ADM): $2,921 (excludes dealers with no mark-up)
  • Lowest dealer mark-up (ADM): $199 (excludes dealers with no mark-up)
  • Highest dealer mark-up (ADM): $7,687 (Blackstone Toyota - Fresno, CA)
  • Highest Listed Price Excluding ADM: $61,955 + $4,995 ADM (Toyota of Woodbridge - Woodbridge, VA)
  • Highest TOTAL Price (MSRP+ADM): 69,364 ($61,677 + $7,687 ADM) (Blackstone Toyota - Fresno, CA)
  • Lowest Listed Price: $53,990 (Newbold Toyota - O’Fallon, IL)
  • Colors:
    • Black: 26
    • Blue Crush Metallic: 3
    • Bronze Oxide: 2
    • Celestial Silver Metallic: 30
    • Ice Cap: 0
    • Solar Octane (Extra Cost): 0
    • Supersonic Red (Extra Cost): 13
    • Terra: 0
    • Underground: 38
    • Wind Chill Pearl: 29
 
Last edited:

MJE

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Neat breakdown down tot he color even! Thanks for some interesting data!
 

JBSwine

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The TRD sport that is SOLD for $77k is absolutely insane… idk what is worse… a dealership adding an $11k mark up on a sport or the person willing to pay that.
The published price and what is written on the contract could be very different.
 

Nedloh227

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The published price and what is written on the contract could be very different.
Right… it’s only going to go up from that. I don’t imagine seeing any Gen 4’s getting any price reductions until at least the end of the year and that’s only if sales figures slump this year.
 

spenticus

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The area where the $77k trd sport was sold, is extremely affluent. In nearby Walnut Creek, they have just about every luxury car dealership you could think of.
 

dkichenside

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This is great, without I wouldn't have found the Model/Build and Package I wanted that was located fairly close geographically. I have put down my deposit and it is on hold for me. Thanks again.
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