Tacoma posts 188% increased sales figure in March 2025 (23,949 unit sold)

Slappy · Apr 1, 2025

Toyota’s redesigned mid-size truck is flying off dealer lots as sales surged 188.2% in March.
The Crown lineup is struggling as the sedan dropped 66.8%, and the Signia is off to a slow start.
RAV4 sales fell 8.4%, but a redesigned model was recently spied undergoing testing.

The redesigned Toyota Tacoma is a smashing success as sales skyrocketed a staggering 188.2% in March to 23,949 units. The good news doesn’t end there as Tacoma sales are up 177.5% through the first three months of the year.

In fact, the Tacoma’s runaway success meant it was Toyota’s third best-selling vehicle last month. It was only beaten by the RAV4 (41,509) and Camry (29,661). Surprisingly, the mid-size pickup even outsold the ever popular Corolla (21,495), which begins at $22,325.

SnowmanJPS · Apr 2, 2025

Can’t sell them if they aren’t available to sell, we knew this would happen, nay sayers really quiet these days

Slappy · Apr 2, 2025

SnowmanJPS said:
Can’t sell them if they aren’t available to sell, we knew this would happen, nay sayers really quiet these days

the deals of last November are history . It you are on the fence , It's time to Jump on a truck .
I know that I would have been priced outta my Tacoma with a 25% price hike

bronzebeast · Apr 2, 2025

Slappy said:
the deals of last November are history . It you are on the fence , It's time to Jump on a truck .
I know that I would have been priced outta my Tacoma with a 25% price hike

I wonder how the market is going in the last week. I bought mine march 23rd msrp was 49.6k and I got it out the door for 47 flat. They seemed to be sitting on a handful of tacomas at multiple dealerships in my area but not sure anymore now that I’m not looking

TX-BluStreak · Apr 2, 2025

No longer will I be admiring from afar or living vicariously thru everyone's experiences with their new trucks. (I can now admire it in my own driveway, lol). The year long wait is finally over! I picked up my PRO yesterday and just in the nick of time. Right before the 25% tariff increase which apparently goes into affect today. Our POTUS is very wishy-washy; I didn't want to chance it.

The finance mgr at the dealership thought it was an April Fools joke since I bought it yesterday. I said if it was, could you drop $1K discount and give me a *free* gift? ? I didn't get the discount but he did give me a free complimentary paint renewal cleaner kit (priced at $50).

I forgot to take pictures of it at the dealership, but I did take a couple of candid shots at rest stops on my way back into Houston from Dallas.

2024 Tacoma Tacoma posts 188% increased sales figure in March 2025 (23,949 unit sold) IMG_3525

2024 Tacoma Tacoma posts 188% increased sales figure in March 2025 (23,949 unit sold) IMG_3526

I really was ready to hate the PRO inserts b/c I thought the color scheme would clash with the Underground but its starting to grow on me (I kinda like it). :like:

Will post more pictures as I begin installing all these parts/ accessories that I've amassed at my parent's garage.

james cole · Apr 2, 2025

TRD pros are still going over MSRP and hard to get?

gofastdan · Apr 2, 2025

Toyota claims they won't raise prices immediately but we'll see how long they can actually hold the line on pricing....
https://www.reuters.com/business/au...ain-operations-despite-us-tariffs-2025-03-31/

CrispyTacoLover · Apr 2, 2025

james cole said:
TRD pros are still going over MSRP and hard to get?

Nope

Blam · Apr 2, 2025

Tons of pros in canada that aren't selling.
I hysy got my trailhunter with a small discount in msrp. I'm finding these are marked up over msrp in canada which is rare to see. I've yet to see a pro or another th on the road.

My dealers around me all have tacomas in sitting in lot for 60+ days

TX-BluStreak · Apr 2, 2025

james cole said:
TRD pros are still going over MSRP and hard to get?

The most basic priced PRO online was est. at $65,330. Mine was priced at $66,984 with minimum dealer add-ons. The one thing I really wanted was the spray-on bedliner (which I got). I didn't care for all the other bells & whistles dealers would often pack on these trucks. I was pleasantly surprised my truck came with bed scene lighting. So with taxes and all, my total drive out price was approx. $71K.

Airborne · Apr 2, 2025

Congrats on new truck, enjoy
David

Slappy · Apr 2, 2025

TX-BluStreak said:
No longer will I be admiring from afar or living vicariously thru everyone's experiences with their new trucks. (I can now admire it in my own driveway, lol). The year long wait is finally over! I picked up my PRO yesterday and just in the nick of time. Right before the 25% tariff increase which apparently goes into affect today. Our POTUS is very wishy-washy; I didn't want to chance it.

The finance mgr at the dealership thought it was an April Fools joke since I bought it yesterday. I said if it was, could you drop $1K discount and give me a *free* gift? ? I didn't get the discount but he did give me a free complimentary paint renewal cleaner kit (priced at $50).

I forgot to take pictures of it at the dealership, but I did take a couple of candid shots at rest stops on my way back into Houston from Dallas.

I really was ready to hate the PRO inserts b/c I thought the color scheme would clash with the Underground but its starting to grow on me (I kinda like it).

Will post more pictures as I begin installing all these parts/ accessories that I've amassed at my parent's garage.

Very Nice !!

TX-BluStreak · Apr 2, 2025

Airborne said:
Congrats on new truck, enjoy
David

Thanks David! I'll be checking the forums more often and start asking lots of dumb questions in no time. Glad everyone here is pretty helpful. :like:

timetoeatpotatoes · Apr 2, 2025

owners of old tacomas are so desperate for the 4th gen to be bad. Anyone with half a brain and not experiencing the endowment effect sees the truck for what it is: the best all around mid size on the market.

Airborne · Apr 2, 2025

Agree, this is a great group, i got my truck in febuary,im always asking things, lol im not a tech guy, theres a lot of tech in this truck…no worries your in good company in the group
David

Tacoma posts 188% increased sales figure in March 2025 (23,949 unit sold)

Slappy

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