List: 2024 Tacoma Dealer Allocations (Nationwide) w/ Options, Pricing, ADM Markups & Availability

• Allocations are picking up a lot. Previous weekly total was 610 new allocations. Now we have over 1700 allocations per week based on this two week total.
• ADMs are slightly lower but more vehicles are being marked up.
• We have a new ADM leader - $23,888 ADM by Toyota of Easley (SC) on an SR! I don't know if that's a mistake but it's wild.
• Allocations for Ice Cap are pulling away from Underground by a large margin, but Underground still leads in SOLD category.
• TRD Sport is both the most allocated and most sold model so far by a pretty large margin.

• Current Allocations: 8,274 +3,486
• Current Allocations with Dealer Mark-up (ADM): 2,095 +78 (25.3%)
• Average dealer mark-up (ADM): $3,096 -$291
• Highest dealer mark-up (ADM): $23,888 (Toyota of Easley - Easley, SC)
• Highest TOTAL Price (MSRP+ADM): $67,496 ($57,501 + $9,995 ADM) (Dublin Toyota - Dublin, CA) - 2024 Tacoma TRD Sport - Underground Exterior Color, Black SofTex Interior, Options: 50 State Emissions, Alloy Wheel Locks - Chrome, Door Edge Guards, Emblem Overlays - Black, Exhaust Tip - Dark Chrome, Paint Protection Film - <br>Hood, Fenders, Mirror Backs and Door Cups, Predator Tube Steps, Roof Rack<br>, Spare Tire Lock, Spray On Bedliner, TRD 18-in Black Wheel, TRD Sport Premium Package<br>, Tailgate Insert - Gunmetal
• Trims:
  • SR: 627 +246
  • SR5: 2,908 +1,258
  • TRD SPORT: 2,523 +1,032
  • TRD OFF-ROAD: 1,936 +829
  • LIMITED: 280 +121
• Colors:
  • Black: 1,437 +744
  • Blue Crush Metallic: 437 +232
  • Bronze Oxide: 213 +124
  • Celestial Silver Metallic: 1,656 +882
  • Ice Cap: 3,963 +2,743
  • Solar Octane (Extra Cost): 215 +90
  • Supersonic Red (Extra Cost): 504 +204
  • Terra: 0
  • Underground: 2,121 +912
  • Wind Chill Pearl: 310 +137

• TOTAL SOLD: 2,244 +1196
• Sold with Dealer Mark-up (ADM): 430 +184
• Average Dealer Mark-up: $3,160 -$1
• Highest Dealer Mark-up: $11,790 (Liberty Toyota - Burlington, NJ)
• Highest SOLD TOTAL Price (MSRP+ADM): $65,413 ($53,623 MSRP + $11,790 ADM) (Liberty Toyota - Burlington, NJ) - 2024 Tacoma TRD Sport - Black Exterior Color, Black SofTex Interior Color, Options: 50 State Emissions, Door Edge Guards, Emblem Overlays - Black, Mud Guards, Owner's Portfolio, Perma-Safe Protection, RED Alert, Spray On Bedliner, TRD Sport Premium Package<br>, Tailgate Insert - Black
• Models/Trims:
  • 2024 Tacoma SR: 172 +79
  • 2024 Tacoma SR5: 662 +304
  • 2024 Tacoma TRD Sport: 788 +367
  • 2024 Tacoma TRD Off-Road: 528 +243
  • 2024 Tacoma Limited: 94 +55
• Colors:
  • Black: 298 +118
  • Blue Crush Metallic: 86 +46
  • Bronze Oxide: 31 +19
  • Celestial Silver Metallic: 336 +154
  • Ice Cap: 558 +266
  • Solar Octane (Extra Cost): 74 +36
  • Supersonic Red (Extra Cost): 153 +80
  • Terra: 0
  • Underground: 596 +279
  • Wind Chill Pearl: 110 +50

• Current Allocations: 627 +246
• Current Allocations with Dealer Mark-up (ADM): 108 +48
• Average dealer listed price: $37,159 -$1,309
• Average dealer mark-up (ADM): $3,155 (excludes dealers with no mark-up) -$166
• Lowest dealer mark-up (ADM): $299 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $23,888 (Toyota of Easley - Easley, SC)
• Highest TOTAL Price (MSRP+ADM): $59,811 ($35,923 + $23,888 ADM) (Toyota of Easley - Easley, SC)
• Lowest Listed Price: $27,079 (-$854 below MSRP) (Toyota of Puyallup - Puyallup, WA)
• Colors:
  • Black: 122 +76
  • Blue Crush Metallic: 0
  • Bronze Oxide: 0
  • Celestial Silver Metallic: 204 +126
  • Ice Cap: 649 +511
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 32 +9
  • Terra: 0
  • Underground: 148 +52
  • Wind Chill Pearl: 0

• Current Allocations: 2,908 +1,258
• Current Allocations with Dealer Mark-up (ADM): 671 +345
• Average dealer listed price: $44,339 -$1,763
• Average dealer mark-up (ADM): $3,034 (excludes dealers with no mark-up) -$286
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $10,931 (Mike Erdman Toyota - Cocoa, FL)
• Highest TOTAL Price (MSRP+ADM): $57,192 ($47,192 + $10,000 ADM) (Queensboro Toyota - Woodside, NY)
• Lowest Listed Price: $28,713 (-$1,550 below MSRP) - (Battlefield Toyota - Culpeper, VA)
• Colors:
  • Black: 510 +258
  • Blue Crush Metallic: 171 +96
  • Bronze Oxide: 0
  • Celestial Silver Metallic: 621 +328
  • Ice Cap: 1,975 +1,448
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 190 +75
  • Terra: 0
  • Underground: 756 +368
  • Wind Chill Pearl: 0

• Current Allocations: 2,523 +1,032
• Current Allocations with Dealer Mark-up (ADM): 564 +248
• Average dealer listed price: $51,047 -$768
• Average dealer mark-up (ADM): $3,141 (excludes dealers with no mark-up) -$317
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $11,790 (Liberty Toyota - Burlington, NJ)
• Highest TOTAL Price (MSRP+ADM): $67,496 ($57,501 + $9,995 ADM) (Dublin Toyota - Dublin, CA)
• Lowest Listed Price: $38,456 (-$1000 below MSRP) (Panama City Toyota - Panama City, FL)
• Colors:
  • Black: 398 +196
  • Blue Crush Metallic: 102 +35
  • Bronze Oxide: 114 +67
  • Celestial Silver Metallic: 366 +168
  • Ice Cap: 591 +319
  • Solar Octane (Extra Cost): 131 +54
  • Supersonic Red (Extra Cost): 138 +56
  • Terra: 0
  • Underground: 689 +277
  • Wind Chill Pearl: 230 +96

• Current Allocations: 1,936 +829
• Current Allocations with Dealer Mark-up (ADM): 497 +220
• Average dealer listed price: $50,820 -$1,221
• Average dealer mark-up (ADM): $3,224 (excludes dealers with no mark-up) -$180
• Lowest dealer mark-up (ADM): $199 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $23,008 (Parkway Toyota - Boston, MA)
• Highest TOTAL Price (Listed + ADM): $64,409 ($41,401 MSRP + $23,008 ADM) (Parkway Toyota - Boston, MA)
• Lowest Listed Price: $39,833 (Swickard Toyota - Edmonds, WA)
• Colors:
  • Black: 306 +143
  • Blue Crush Metallic: 145 +85
  • Bronze Oxide: 95 +54
  • Celestial Silver Metallic: 398 +223
  • Ice Cap: 711 +428
  • Solar Octane (Extra Cost): 84 +36
  • Supersonic Red (Extra Cost): 120 +54
  • Terra: 0
  • Underground: 446 +175
  • Wind Chill Pearl: 0

• Current Allocations: 280 +121
• Current Allocations with Dealer Mark-up (ADM): 255 +238
• Average dealer listed price: $53,068 -$2,795
• Average dealer mark-up (ADM): $2,927 (excludes dealers with no mark-up) -$505
• Lowest dealer mark-up (ADM): $1 (excludes dealers with no mark-up)
• Highest dealer mark-up (ADM): $11,526 (Rogers Toyota - Lewiston, ID)
• Highest TOTAL Price (MSRP+ADM): $65,120 ($55,125 MSRP + $9,995 ADM) (Stevens Creek Toyota - San Jose, CA)
• Lowest Listed Price: $41,899 (-$106 below MSRP) (Toyota Marin - San Rafael, CA)
• Colors:
  • Black: 101 +71
  • Blue Crush Metallic: 19 +16
  • Bronze Oxide: 4 +3
  • Celestial Silver Metallic: 67 +37
  • Ice Cap: 37 +37
  • Solar Octane (Extra Cost): 0
  • Supersonic Red (Extra Cost): 24 +10
  • Terra: 0
  • Underground: 82 +40
  • Wind Chill Pearl: 80 +41

Nuke said:

Really curious, there is a "Dealer Markup" column. How does this work? Can the dealer specify to Toyota to include this markup on a/the window sticker?

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Nuke said:

Really curious, there is a "Dealer Markup" column. How does this work? Can the dealer specify to Toyota to include this markup on a/the window sticker?

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Tekoma said:

Y’all rock! I was expecting to wait indefinitely for the perfect build and it was already out there! Never would have found it without this list! Allocation secured!

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Nedloh227 said:

That's awesome!! What did you pick up??

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Tekoma said:

TRD Off-road Manual in Bronze Oxide with Upgrade package, 14” media upgrade, sunrooof, stabilizer bar disconnect. This is going to be a super rare combo!

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