What are people actually paying for their Tacoma right now?

[apoGee]

Picked up a 2026 Trailhunter yesterday, Ice Cap, 5-ft bed, 57 miles. Corwin Toyota Colorado Springs.

Technically a used sale — it was fleet-punched to a rental company in Nebraska back in June and showed up at Corwin with 7 miles on it. Sat there about 10 weeks with a string of price drops before I got to it.

Dealer retail: $60,500
Selling price: $59,500
Doc fee: $799
Dealer add-ons: $0

White/Ice Cap being the slow mover seems accurate. Full factory warranty still intact (in-service date was early June, so I lost 3 months and 57 miles).

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[fredygump]

I paid $43k for a 2026 SR5, with long bed, double cab, in white. It includes cold weather package, and JBL audio system.

Dealer had a $4k mark down, but they also have a no-haggle business model.

I'm not sure if they are getting rid of inventory to make room for the 2027s, or if sales are slow? I did notice they had a factory lifted TRD on the showroom floor, and it was still in the same spot a few weeks later.

White/Ice Cap being the slow mover seems accurate. Full factory warranty still intact (in-service date was early June, so I lost 3 months and 57 miles).

White may not be the most easily sold color on the new market, but I've seen auction data indicating that for used car vehicles, white trucks sell for more than other colors. It was just a couple percent if I remember correctly, but it is interesting.

I chose white because I want to wrap it with business branding.

 

[Tacomanoob]

Dang, I envy those of you who buy it for under msrp. Here in Hawaii, there is only 1 dealer that sells Toyota and Lexus. They sell it only and only on msrp. Not to mention parts, we its even worse than any. Price is all msrp, practically no discount and there is no competition. We cant even order from Toyota online cause it dont ship to us in Hawaii. There is a special clause that the dealer here had with Toyota. From what I understand Hawaii was the first Toyota dealer in USA. So the first owner was brilliant when he set this up in the hayday.

 

[SoCal]

2026 TRD OR 7 miles
TSRP $46,350 ($49,188 dealer sticker)

Sale price $40,700 plus taxes and dmv fees

got a great deal from former co-worker who is now a sales manager at a large local Toyota dealer....couldn't pass it up

 

[Mini2nut]

Freshly delivered 2026 Ice Cap 5’ bed Trailhunter with 3 miles on the odometer.

It was the exact model, bed length, color and options that I was looking for.

$66,405 MSRP
-$3800 discount
———————————
$62,605 selling price

I also negotiated for a complimentary $170 OEM Toyota bed mat to seal the deal.

I plan on very few modifications:
-Phone holder
-WeatherTech HD floor mats
-Diamondback Swithcback 2.0 tonneau cover

 

[lauren01]

Freshly delivered 2026 Ice Cap 5’ bed Trailhunter with 3 miles on the odometer.

It was the exact model, bed length, color and options that I was looking for.

$66,405 MSRP
-$3800 discount
———————————
$62,605 selling price

I also negotiated for a complimentary $170 OEM Toyota bed mat to seal the deal.

I plan on very few modifications:
-Phone holder
-WeatherTech HD floor mats
-Diamondback Swithcback 2.0 tonneau cover

Congrats!!! I predict you will greatly exceed planned modifications.

 

[Mini2nut]

Nope. I learned my lesson with vehicle modifications.

I picked the TH because it's off-road ready straight from the factory.

It has the factory lift, 3" wider stance, great suspension, tucked away exhaust, underbody armor, steel rear bumper, decent off-road wheels and tires, etc.

All of the money spent on mods simply goes down the drain. Sellers rarely see a ROI.

It also narrows the pool of buyers when it comes time to sell. Used vehicle buyers are looking for unmodified vehicles that are as close to factory original as possible.

 

[Namakan]

I bought my OR at the end of August and got just over 8% off TSRP.

 

[ColoradoBoo]

I ordered my 2026 Limited and sheet says, "$59,743" SRP is $58.944 and $799 doc fee....I'll work with my sales gal for a better out-the-door price since Toyota has had deals on all new trucks lately....gotta make room for the 2027s!! (I will try to get them to go down to $56,000 since I've seen $3,000 mark downs.)

Arrives 10/14 to 10/26....Bronze Oxide with Boulder interior.

 

[gmalkmus]

Got my 2025 TRD Offroad 6 speed for 42k.

 

[SoCal]

I ordered my 2026 Limited and sheet says, "$59,743" SRP is $58.944 and $799 doc fee....I'll work with my sales gal for a better out-the-door price since Toyota has had deals on all new trucks lately....gotta make room for the 2027s!! (I will try to get them to go down to $56,000 since I've seen $3,000 mark downs.)

Arrives 10/14 to 10/26....Bronze Oxide with Boulder interior.

you should shoot for $6k off tbh especially with a $799 doc fee...or walk.

I just got 12% off msrp a TRD OR

 

[ColoradoBoo]

you should shoot for $6k off tbh especially with a $799 doc fee...or walk.

I just got 12% off msrp a TRD OR

Yep and while some bash AI, I was able to find my dealer's invoice price is $52,706 and I noticed my dealer changed the MSRP from $56,895 to SRP $58,944....so I'll be using that in my negotiations. (If they call my bluff, all I have to say is, "Fine, show me the invoice, I know you have one."

Not my first rodeo, Cowboy!

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