💰 MSRP Pricing (U.S. / Canada) & MPG for Hybrid 2024 Tacoma TRD Pro, Trailhunter, TRD Off-Road, TRD Sport, Limited!

[dmpplantz]

Users waking up today pretending we didn’t already know it was 23 combined and between 3k-4k

were some of you really waiting months expecting 30?

23 combined at that torque number is fantastic

How are the upper trims the same though? 23 with a lift, 33s and the extra weight is even more impressive.

If the upper trims with lift and 33 actually were that high mpg, that would be super impressive. My wildest dreams were high 20s pushing 30 for hybrid limited, and low to mid 20s for hybrid trail and pro. The fact that they're claiming the same for all hybrids is clear that they're bs'ing. Wait for official epa numbers. If limited hybrid is only getting 24 hwy, trail and pro will be lucky to get 20. But they might still get 22 in city. Not that anybody should be getting a trail or pro just to mostly drive it around town . . .

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[dmpplantz]

If the upper trims with lift and 33 actually were that high mpg, that would be super impressive. My wildest dreams were high 20s pushing 30 for hybrid limited, and low to mid 20s for hybrid trail and pro. The fact that they're claiming the same for all hybrids is clear that they're bs'ing. Wait for official epa numbers. If limited hybrid is only getting 24 hwy, trail and pro will be lucky to get 20. But they might still get 22 in city. Not that anybody should be getting a trail or pro just to mostly drive it around town . . .

Well I'm an ass, the spec sheet asterisk claims it is epa estimate. Don't know how that's possible. We'll see what epa puts on their site. Maybe there's a typo on this. I hope not . . .

 

[FirstTimeTruckBuyer]

Note that I've seen dealers in my area offering 0% interest on new car purchases including Toyota. Not sure how they are doing it though. Here's one of my local dealers that advertises it on the front page. 0% for 36 months.

My local dealers have similar promotions running, just nothing for the new Tacoma, yet. I’m hoping that will change later this year, as inventory increases.

 

[Karan]

Really debating now if I should just go buy a tundra hybrid for same cost. Wow toyota

when i was in the market for a new tundra trd pro 2022, just about 2 years ago, the msrp on release was 68,680. So keep that in mind with a taco trd pro priced msrp at 65,395. Thats about 3300 dollar difference between the trims.

 

[Clervis]

Here's more pricing info. These are the option prices as well.

Man I've been thinking no-freaking-way on the top trims, but I don't know now with all that standard stuff on >OR. The OR I have specced is about $55k, but the TH for $8k more with all its doodads is compelling...and now I've rationalized my way from a $30k truck to $63k. Maybe if I move back in with my parents.

 

[R.O.U.S. Taco]

I was hoping for a TRD OR with the 6' bed, in the hybrid. But to get that have to go to the Trailhunter for over $10k more (+markups)? You know that Toyota will watch the inventory and only make just enough to keep prices high. I guess I'll have to keep with a Non-Hybrid. And Payload... I know it has always been a thing with Toyotas , I see why for the $$ going to a Tundra makes more sense.

 

[Paco877]

First drive reviews are here:
Hybrid 2024 Tacoma TRD PRO and TRAILHUNTER Reviews (Articles & Videos)

EPA estimated 24 MPG combined fuel economy rating


2024 Tacoma Hybrid Pricing:

U.S. Pricing (destination included):

TRD Sport - $47,795 ($6900 more than non-hybrid model)
TRD Off-Road - $48,085 ($4800 more than non-hybrid gas model)
Limited - $57,295 ($3700 more than non-hybrid model)
Trailhunter - $64,395 (5-foot bed) / $64,895 (6-foot bed)
TRD Pro - $65,395

Options Pricing:

Canadian Pricing (including MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges)

Limited - $67,021
TRD-Off Road Premium - $68,481
Trailhunter - $86,581
TRD Pro - $80,621



Here's the full U.S. price list - nonhybrid and hybrid (as of 4/23/24):

2024 Tacoma 4x2 SR XtraCab LB $31,500
2024 Tacoma 4x2 SR Double Cab SB $33,700
2024 Tacoma 4x4 SR XtraCab LB $34,700
2024 Tacoma 4x2 SR5 XtraCab LB $36,200
2024 Tacoma 4x4 SR Double Cab 6MT SB $36,900
2024 Tacoma 4x4 SR Double Cab SB $36,900
2024 Tacoma 4x2 SR5 Double Cab SB $37,200
2024 Tacoma 4x2 SR5 Double Cab LB $37,700
2024 Tacoma 4x2 PreRunner XtraCab LB $38,100
2024 Tacoma 4x4 SR5 XtraCab LB $39,400
2024 Tacoma 4x2 TRD Sport Double Cab SB $39,400
2024 Tacoma 4x2 TRD Sport Double Cab LB $39,900
2024 Tacoma 4x4 SR5 Double Cab SB $40,400
2024 Tacoma 4x4 SR5 Double Cab LB $40,900
2024 Tacoma 4x4 TRD Off-Road Double Cab 6MT SB $41,8007
2024 Tacoma 4x4 TRD Sport Double Cab 6MT SB $41,800
2024 Tacoma 4x4 TRD Sport Double Cab SB $42,600
2024 Tacoma 4x4 TRD Off-Road Double Cab SB $42,900
2024 Tacoma 4x4 TRD Sport Double Cab LB $43,100
2024 Tacoma 4x4 TRD Off-Road Double Cab LB $43,400
2024 TRD Sport i-FORCE MAX Double Cab 4x4 $46,300
2024 TRD Off-Road i-FORCE MAX Double Cab 4x4 $46,600
2024 Tacoma 4x4 Limited Double Cab SB $52,100
2024 Limited i-FORCE MAX Double Cab 4x4 $55,800
2024 Trailhunter i-FORCE MAX Double Cab 4x4 $62,900
2024 Trailhunter i-FORCE MAX Double Cab 4x4 6’ Bed $63,400
2024 TRD Pro i-FORCE MAX Double Cab 4x4 $63,900

Lol wow. In Ontario dealers can’t even sell the non hybrid models. Good luck selling with these ridiculous prices, Toyota.

 

[DrastikTRD]

Genius pricing by Toyota. Lets just push up the Tacoma price to near Tundra prices and let get some buyers to buy the overstocked Tundras that dealers have sitting on lots.

Also all this fancy new tech/turbos and the Toyota service dept. is licking their chops right now.

I'd take a PRO without the fancy seats and lower the MSRP to $60k or lower. That would sell like crazy.

Anyone know what the invoice price is on a TH or PRO trim?

 

[zachavm]

If the upper trims with lift and 33 actually were that high mpg, that would be super impressive. My wildest dreams were high 20s pushing 30 for hybrid limited, and low to mid 20s for hybrid trail and pro. The fact that they're claiming the same for all hybrids is clear that they're bs'ing. Wait for official epa numbers. If limited hybrid is only getting 24 hwy, trail and pro will be lucky to get 20. But they might still get 22 in city. Not that anybody should be getting a trail or pro just to mostly drive it around town . . .

If Toyota is posting it these are the official EPA numbers. Car companies don't just put out their own estimates. They only claim official EPA numbers. I'm not even sure if it is legal for them to do otherwise.

The terminology of "EPA Estimate" is used for all EPA MPG numbers. It is just because individual MPG varies wildly based on individual driving habits.

 

[zachavm]

I was hoping for a TRD OR with the 6' bed, in the hybrid. But to get that have to go to the Trailhunter for over $10k more (+markups)? You know that Toyota will watch the inventory and only make just enough to keep prices high. I guess I'll have to keep with a Non-Hybrid. And Payload... I know it has always been a thing with Toyotas , I see why for the $$ going to a Tundra makes more sense.

I noticed that. Very annoying that they let you get a 6' bed in the OR non-hybrid, but not in the hybrid model.

 

[JWestie]

The market will correct the overpricing (I believe the trucks are indeed overpriced). Give it 6-12 months. Do not understand for the life of me WTH they stuck those dumb seats in the Pro. Will cost sales. Ditto snorkel on the TH.

 

[univurshul]

The market will correct the overpricing (I believe the trucks are indeed overpriced). Give it 6-12 months. Do not understand for the life of me WTH they stuck those dumb seats in the Pro. Will cost sales. Ditto snorkel on the TH.

IDK man they’re not gonna stamp a lot of these halos just to take a loss. If you got a pay raise, would you work for less 6 months later?or would you sit tight and look for better prospects

They’re gonna make just enough to keep scarcity and demand right in line with market conditions.

Apparently the ISO-DYN seats aren’t even included in the 2024s / but option-able in the 2025s

 

[tacotaco]

IDK man they’re not gonna stamp a lot of these halos just to take a loss. If you got a pay raise, would you work for less 6 months later?or would you sit tight and look for better prospects

They’re gonna make just enough to keep scarcity and demand right in line with market conditions.

Apparently the ISO-DYN seats aren’t even included in the 2024s / but option-able in the 2025s

Are you sure about the iso-dynamic seats? My 2024 TRD Pro build sheet has them listed as standard...

 

[Tom Sellick]

Are you sure about the iso-dynamic seats? My 2024 TRD Pro build sheet has them listed as standard...

Same. Has to be mistake.

 

[univurshul]

Are you sure about the iso-dynamic seats? My 2024 TRD Pro build sheet has them listed as standard...

I’m not sure of anything especially when AI writes 90% of articles today. Motor trend is claiming the air ride seats don’t show up until 2025 https://www.motortrend.com/reviews/2024-toyota-tacoma-trd-pro-first-drive-review/

Edit: and “available” doesn’t sound like “standard”, sounds like they want an additional $xK option

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